What is Augmented Reality?

What is Augmented Reality?

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented Reality can be viewed by everyday devices like Smartphones or more enhanced devices such as dedicated Augmented Reality glasses.

Here at Virtual Reality Innovation Hub we believe that the technology can make us super humans. Imagine you can use your Smartphone and point the smartphone camera to a object and the object triggers a augmented reality experience and you can see information about the object or person. The digital overlays can give users in depth information about the object like tutorials on how to repair the recognized object. How the object is assembled or even training on how to use the object etc. Another example is where you don’t have an object and you can digitally insert the object into your reality.

We at the Virtual Reality Innovation Hub have a passion for Augmented Reality and Education. Our aim with the Virtual Reality Innovation Hub is to develop entrepreneurs from previous disadvantaged communities and ordinary people with a passionate for software development into Augmented Reality Software Developers! Enabling them to develop Augmented Reality applications and AR software and become part of the global economy of Augmented Reality!

Our second objective is to develop Augmented Reality education software for students, schools, businesses and universities.

Augmented Reality web AR Examples

Business Augmented Reality Experience

Business Premises Augmented Reality Example

In this example we have created a Augmented Reality experience where you can view a Gas Station in Augmented Reality. This experience were created specifically for Web Based Augmented Reality. This allows you to view the Augmented Reality experience in a ordinary web browser without the need to download the software onto your Smartphone.

In this experience you can simply open the web browser page on your smartphone and view the experience.

One of our CORE Objectives with the Virtual Reality Innovation Hub is to develop Augmented Reality Entrepreneurs, Augmented Reality Software Developers, and Augmented Reality Educational Resources.

You can scan the QR code to view it on your Smartphone, or visit https://virtualreality.ngo/what-is-augmented-reality/gas-station-augmented-reality-example/  directly on your Smartphone to view the experience.

Augmented Reality Product View Example

Augmented Reality is one of the most innovative ways that businesses can use to showcase their products without the physical product being present. In this example we created a Samsung Smartphone that can be viewed in Augmented Reality.

You can scan the QR code to view it on your Smartphone, or visit Samsung Smartphone Augmented Reality Experience.

Augmented Reality Buffalo Example

In this example you can view a buffalo. Various objects can be placed inside Augmented Reality or Virtual Reality. In this example people can learn more about a buffalo. Learners can place the Buffalo inside their own environment.

This is a 6DOF Augmented Reality experience, allowing learners to walk around the buffalo, and explore the buffalo from all angles.

These type of Augmented Reality experiences allows students to visually learn about animals. In real life it will be almost impossible to get so close to a Buffalo.

Buffalo Augmented Reality

Augmented Reality Rhino Example

A rhinoceros, commonly abbreviated to rhino, is a member of any of the five extant species of odd-toed ungulates in the family Rhinocerotidae. Two of the extant species are native to Africa, and three to South and Southeast Asia.

Rhinoceros or Rhino’s are currently on the endangered animal species list and could potentially become extinct. With Augmented Reality we can simulate what a Rhino looks like and place it inside students physical reality by using Augmented Reality.


Footwear Augmented Reality

Using Augmented Reality with eCommerce is potentially one of the most powerful tools in online sales. It should be standard practice for all retailers to make their products Augmented Reality compatible. This allows for customers to use their smartphones with AR to view the products in their own environments.

In this example you can place Hi-Tec boots inside your real environment and see what these shoes look like!


Oculus Quest I Augmented Reality Example

The Oculus Quest 1 is one of the best All in one virtual reality headsets on the market. (It has now been upgraded to the Oculus Quest 2).

Using Augmented Reality with eCommerce is a innovative way of marketing physical products when physical products are not available to the customer. In this example the customer can see the Oculus Quest 1 VR headset in their own environment.

With the help of the Virtual Reality Innovation Hub we want to educate developers, businesses and entrepreneurs on how to develop these kind of Augmented Reality applications.



Here is a example of how Augmented Reality can be used to learn more about the human anatomy and specifically the human heart. In this example you can place the heart in your real world environment and view the heart in Six Degrees of freedom Augmented Reality.

In traditional Schools and Laboratories students would normally have access to real world models of the human anatomy or the heart. However these are expensive and can take up quite a lot of physical space. By simulating these models in Augmented Reality anyone, anywhere with a Smartphone can have access to these props in Augmented Reality.


© 2023 -

Main address: 11 Scafell Road 1709 Gauteng, South Africa